Privacy & Cookies

privacy policy

your data

Your right to privacy is very important to us and we recognise that, when we collect, use, or store your personal data, you should be able to trust us to act in a responsible manner. This Privacy Notice tells you what you can expect when we process your data, and what your rights are.

who we are

This privacy notice applies to the Demand Responsive Transport Service and includes the functions of the additional software system that coordinates the Rural Transport service that is operated in the Staffordshire Moorlands area.

Passengers can book, pay for and track their transport journeys via an App or directly with the Little Ashbourne Bus Company. Various functions and data will be collected to facilitate this including:

Personal information - to provide the transport that you have requested
Non-personal information about journeys will be used and retained so we can monitor how effective this service is

what information do we collect and why

Your personal data is collated for the purposes providing a transport journey that suit your needs and circumstances. We will collect:

Name
Address
Mobility needs
Telephone number
Email address (where applicable)
Journey information
Payment details

Your personal information will be collected to determine if you are eligible to use the service and if you are eligible to allow you to book a journey with this service. We do not retain any payment information.

We will only collect and process your personal information where we have a legal basis under data protection laws to do so, namely that the processing is necessary for the performance of a task carried out in the public interest and under control of official authority.

who we share your personal data with

Data will be collected by or shared with Ashbourne Little Bus Company who are providing the transport service as part of a contract with Staffordshire County Council.

The software used is provided by ViaVan. They will retain data to enable notification of booking and alerts for pick up times

Information will not be shared with other third parties unless we are legally obliged to do so. It can also be used to protect your vital interests by releasing your contact details to public health authorities in exceptional circumstances (e.g. NHS Test & Trace Covid-19 response).

automated decision making i.e. when computers make any decisions about you

Your transport journey request is assessed by a computer-generated algorithm which analyses and schedules a journey, if there is availability. If successful, your request is then confirmed to your email address or via the call centre. If unsuccessful (there is no capacity to provide the transport journey), passengers will be informed that their journey is not possible. This will be done via the App, website or call centre and the passenger will be able to request a modified journey/date/time.

we will automatically collect information about your type of device and internet browser you are using. This information is required to ensure the screens display properly. We collect this personal data by using cookies, server logs and other similar technologies.

retention of data

For the duration of any contract entered into.

Anonymised information about the service will be kept for at least 3 years in order to monitor and review the service.

how to contact us

Please contact us if you have any questions about our Privacy Notice, information we hold about you, or if you have a complaint about privacy or misuse of personal data:

Email: DPO@staffordshire.gov.uk

Post:

Data Protection Officer
Information Governance Unit
Staffordshire County Council
2 Staffordshire Place
Stafford
ST16 2DH

If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law you can complain to the Information Commissioner's Office (ICO) .

Revised January 2022

cookie policy

what are cookies and do you use them?

Cookies are small tags, stored in your browser, which allow us to identify you as you move through the site. They often include an anonymous unique identifier that is sent to your browser from a website's computer and stored on your computer's hard drive. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites.

It is very common for sites do this whenever a user visits the site in order to track online traffic flows. Cookies also record information about your online preferences. Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. Choosing the last of these options means that certain personalised services cannot then be provided to that user and accordingly you may not be able to take full advantage of all of the features available on our website.

For more information on how cookies are used on our site, please see our Cookie Policy, which is detailed in the section below. For further information on cookies, and how to delete them from your device, please visit cookiecentral.com - (opens in a new window) or aboutcookies.org - (opens in a new window), or check the "Help" menu of your browser to learn how to change your cookie preferences.

how do you use cookies?

Our website ('our site') uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve our site. A cookie is a small file of letters and numbers that we store on your browser or your computer or smart device (collectively referred to as a 'device') if you agree. Cookies contain information that is transferred to your device.

We set out below information on what cookies may be set when you visit our site and how to reject or delete those cookies.

how do I control and delete cookies?

We will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by our site, you can do this through your browser settings. Each browser is different, so please check the "Help" menu of your browser to learn how to change your cookie preferences. If you have set your device or browser to restrict or reject cookies you can still browse this website anonymously until such time as you wish to register for any services, but please be aware that restricting cookies may impact on the functionality of our site.

For further information on cookies please see our Privacy Policy or visit www.cookiecentral.com - (opens in a new window) or aboutcookies.org - (opens in a new window) which contain comprehensive information on how to control cookies on a wide variety of browsers. You will also find details on how to delete cookies from your device as well as more general information about cookies.

We use a number of suppliers who also set cookies on our site on our behalf. If you would like more information about the cookies used on our site, including those set by third party suppliers on our behalf, please see the section below.

which cookies are set by your website, and what do they do?

name	what they do	how long they last
__utma __utmb __utmc __utmz	Google Analytics; used to collect and analyse information about how visitors use our website. The service collects anonymous information such as the number of visitors to our website, where visitors have come from, and pages visited on our site. The information collected will also be used by Google. For more information see Google's privacy policy - (opens in a new window)	__utma: 2 years __utmb: 30 minutes __utmc: End of session __utmz: 6 months

We may update this list from time to time to reflect changes in the cookies that are used on our site.

are cookies set by third party sites?

Some sections of our site enable users to 'like' or comment on our site through a number of popular social networks (e.g. Facebook, Twitter). These websites may set a cookie when you are also logged in to their service. We do not control the dissemination of these cookies and you should check the relevant third party website for more information about these.